Our story

Built by people who ran partnership programs

We spent years managing affiliate and creator programs for brands and agencies. We know what's broken because we lived it — and we built PartnerUp to fix it.

240+
Brands managed
$14M+
Affiliate revenue tracked
5,000+
Creator partnerships
10+
Years in partnerships
The story

From agency frustration to platform

The problem
Spreadsheets, guesswork, and wasted hours
We ran partnership programs for agencies and brands. Every week was the same: pulling data from five platforms, building reports manually, and trying to prove ROI with incomplete numbers. The tools that existed were built for networks, not the people actually managing campaigns.
The solution
Build the tool we wished we had
We started building PartnerUp to solve our own problems. ACC Insights automates Amazon Creator Connections reporting. Engage streamlines outreach and product seeding. Everything is designed for the people doing the actual work — not executives who never log in.
The outcome
Hours back, better decisions, real visibility
Teams using PartnerUp get their reporting time back, make faster decisions with real data, and finally have a platform that understands how partnership marketing actually works. No bloat, no unnecessary complexity — just tools that do the job.
What we believe

Our values

Operators first
We build for the people doing the work — campaign managers, partnership leads, and agency operators. If it doesn't help them, we don't ship it.
Time is the real currency
Every feature we build should save time. If a workflow takes more than a few clicks, we haven't done our job.
Data should be obvious
You shouldn't need a data science degree to understand your campaign performance. We make insights clear and actionable.
Agencies deserve better
Most partnership tools are built for brands or networks. Agencies get the leftovers. We're building the platform agencies actually need.
Speed matters
We ship fast, iterate constantly, and don't hide behind long roadmaps. If something is broken, we fix it now.
Reliability over features
A tool that works every time beats a tool that does everything. We'd rather have five solid features than fifty fragile ones.
Team

The people behind PartnerUp

C
Chris
Co-founder & CEO
Former agency operator who spent years managing partnership programs for brands across e-commerce and DTC. Built PartnerUp to solve the problems he dealt with every day.
J
Joel
Co-founder & COO
Brings deep experience in partnership strategy, operations, and scaling agency workflows. Focused on making sure PartnerUp solves real problems for real teams.
Engineering team
Product & Engineering
A small, focused engineering team building the platform from the ground up. Full-stack, product-minded, and obsessed with shipping software that operators love.

Ready to see what PartnerUp can do?

Join the teams already using PartnerUp to run smarter partnership programs.